Tapt StudioNaming

A name you’ll be proud to say.

Answer ten questions. In 72 hours you get 12–15 names — each with a story, live domain availability, a trademark knockout and three logo directions. Curated and written by a creative director, not a generator.

Start a brief See a sample pack$249 per pack · no account needed

What you get

12–15 names, curated by a personWe generate and screen about 120 candidates in three registers — heritage, modern, coined — then a creative director picks the ones worth living with and writes why.
Live domain availabilityEvery shortlisted name is checked against the registries (.com, .co, .io, .studio and the ones you care about) the day we send it.
A trademark knockoutSound-alikes and look-alikes flagged, likely classes named, and the official search links your attorney will use. A knockout screen, not a legal clearance — we say so on every page.
Three logo directions for your top threeA wordmark, a symbol, a monogram — quick sketches that show the name can carry a mark.
The whole longlistEvery candidate we considered, scored, so you can see the road not taken.
One free second roundIf nothing lands, tell us what was off and we run again. Still nothing? Half your money back.

How it works

Ten questions
Concept, audience, the feeling you want, what to avoid, brands you admire. Ten minutes.

72 hours
We generate, screen, check and curate. You do nothing.

The pack
A PDF you can forward to a co-founder or an attorney, plus the registrar links to claim your favourite the same day.

Sample packs

Three imaginary briefs, run through the same process, so you can judge the work before you pay for it.

Brooklyn ceramics studioMembers’ wheel access, classes, a small shop Finance newsletter for foundersPlain-spoken money advice from a fractional-CFO firm 20-minute workout app for new dadsKind, no-nonsense, no gym culture

Pricing

$249 per pack

12–15 curated names with rationale
Domains checked live · trademark knockout
3 logo directions × your top 3
Full longlist, scored
One free second round

from $899 identity

Everything in the pack
One direction developed into a proper wordmark
Colour + type system, vector files
Two feedback rounds
Two slots a month

Start a brief

Your name

EmailWhere the pack goes. Nothing else, ever.

1 · What is it?The thing being named, in two or three sentences. What it does, for whom. 2 · Who is it for?Be specific: age, situation, what they care about, what they hate. 3 · Categorye.g. “DTC skincare”, “B2B payroll software”, “neighbourhood bakery” 4 · Three to five vibe wordsHow it should feel. “Warm, precise, a bit funny.” 5 · Must-havesAnything the name must do. “Works as an app label”, “easy to say on the phone”. 6 · Must-avoidsPuns you’re sick of, suffixes you hate, words your competitors use. 7 · Brands you admireFor their register, not to imitate. Any category. 8 · Name styleOpen, a real word, a coined word, a compound, a metaphor — or “surprise me”. 9 · Domains that matter.com only? .co / .io / .studio fine? Country TLD? 10 · Anything elseExisting names you’ve tried, a deadline, a co-founder’s veto. I understand the trademark screen is a knockout, not a legal clearance, and that the work is AI-assisted under a creative director’s curation.

You’ll get a payment link by email within a few hours; the 72-hour clock starts when it’s paid.

Got it. Your brief is in. Watch your inbox for the payment link and the questions we sometimes ask back. Reference:

Questions people ask

Is the trademark screen a legal clearance?

No. It’s a knockout — the step a paralegal does before the attorney’s search: sound-alikes, look-alikes, likely classes, and the official search links. Before you invest in a name, have a trademark attorney run a full clearance in your classes and countries. We say this on every page of the pack.

Who actually does the work?

A creative director with two decades of brand work curates and writes every pack. Our own tooling generates and screens the longlist, checks the registries and sketches the logo directions. You get the judgment of a person and the thoroughness of a machine.

Do I own the names?

Yes. Every name in your pack was made for you; we keep no rights and never resell a shortlist.

What if nothing lands?

Tell us what was off and we run a second round free. If that still doesn’t land, we refund half.

Can you name something in another language or market?

Usually. Say so in the brief; we screen for meanings in Spanish, French, German, Portuguese and Italian by default and can add others.